Nike and BTS Unveil BTS WORLD TOUR “ARIRANG” Merch and Nike By You Customization Experience
Nike and BTS are coming together for a special collaboration celebrating the group’s BTS WORLD TOUR “ARIRANG”. The project introduces both exclusive tour merchandise and a Nike By You customization experience, giving fans a new way to express their love for BTS through fashion and personal style. Nike announced the collaboration on May 28, 2026.
The Nike By You experience features 10 BTS-inspired custom designs that can be applied to selected Nike apparel and tote bags. The designs include bold graphics, BTS-style typography, and meaningful details that reflect the group’s legacy, creativity, and global connection with fans. Some graphics also highlight the number 7, representing the seven members of BTS.
Alongside the customization experience, Nike will also release official Nike x BTS tour merchandise, including exclusive T-shirts, a hoodie, and a Korea-only cap. The collection is designed to capture BTS’ heritage, distinctive style, and future-forward energy, making it a meaningful addition for fans preparing their concert looks.
The Nike By You customization experience launches from June 1, 2026 at selected Nike stores in cities including Seoul, Busan, Tokyo, Osaka, Singapore, Bangkok, Kuala Lumpur, Jakarta, London, Paris, Toronto, and more. For Singapore, Nike lists the Nike By You experience dates as June 1 and October 12, 2026.
Nike x BTS tour merch will be released in selected cities on the BTS WORLD TOUR “ARIRANG” schedule, with Singapore listed for August 20, 2026. Specific store locations and availability details will be announced closer to the sale dates, so fans should stay updated through Nike’s official channels.
For BTS fans, this collaboration is more than just merchandise. It blends music, culture, fashion, and personalization into one experience. Whether through customized Nike pieces or exclusive tour merch, the collection gives ARMYs a stylish way to celebrate BTS’ journey and the excitement of the “ARIRANG” world tour.